Winrock International is an global development and aid non-profit that focuses on social, agricultural and environmental issues. The group formed officially in 1985 when three affiliated organizations merged, but Winrock has a history leading all the way back to the mid-century philanthropic work of Winthrop Rockefeller.
Winrock first approached our agency with an interest in updating their web site, which turned into a larger project involving a total refresh of the group’s brand, public impression, and logo. The result was a clean, modern mark that gave them more versatility in use and higher, better quality impact with their audience.
After establishing the new brand, we moved on to Winrock’s web site, and then a multitude of projects for both screen and print including email newsletters, field reports, educational materials, signage, letterhead and business card suites, event presentations, print advertisements, infographics, and much more.