The Animal Museum is a Los-Angeles-based non-profit that works to preserve, interpret, and share the legacy of animal protection in order to nature overall awareness about animals in society and empower change.
Originally founded as the National Museum of Animals and Society in 2010, the organization operated as an online and mobile museum before moving into its first building on Melrose in Hollywood in 2013. In 2016, museum founder Carolyn Merino Mullin approached us as she and her board prepared to move into a new, larger space in the Arts District. They wanted to grow and evolve the public image of the organization as they grew their physical presence.
The first thing we did was walk them through a name change, workshopping naming options before arriving at The Animal Museum. Next, we worked through our branding process, meeting with their board members, gathering ideas and feedback, and exploring multiple design avenues in a number of in-depth rounds of presentations. Each round involved mocking up various materials with the various draft marks to give everyone a full sense of how the brands could be implemented.
In the end, we arrived at a logo that focuses on modern, elegant simplicity with simplified geometric letterforms that can employ solid, high-impact colors and stylized imagery to coincide with timely campaigns and projects.