Pel is the brainchild of one of our long-time web developers, Paul Singh. It represents a collective of like-minded creatives—ourselves included—who share a passion for crafting inventive digital media solutions, focusing on beautiful and effective websites, mobile applications, and digital video, with a particular emphasis on usability and ease of navigation.
We actually helped come up with the company’s name—pel is short for Picture Element and is a synonym for Pixel, the most fundamental building block of all digital content. After establishing this as the root concept for the identity, we ran with it, focusing on a stacked three-pixel form that could change in color pairings depending on the product it’s promoting.
Find out more about Pel and the team of creative’s Paul’s assembled on his web site, which we designed as well.