Pel
concept, art direction, visual identity, illustration, packaging
Pel is a multidisciplinary creative studio with a deeply rooted passion for crafting inventive digital media solutions.
We first walked them through a process to create the company’s name—pel is short for Picture Element and is a synonym for Pixel, the most fundamental building block of all digital content. After establishing this as the root concept for the identity, we ran with it, focusing on a stacked three-pixel form that could change in color pairings depending on the product it’s promoting.
Building out a line of promotional print products for Pel, we built on the interchangeability of the brand, creating high-impact business cards with bright, solid colors and staging a studio photo shoot for their oversized postcards, effectively “blowing out” the three blocks of the brand into pixels, or pels, for a colorful, movement-oriented look. We’ve also created custom packaging for the studio’s regular holiday coffee gifts for their clients.