Multispecies Media
concept, visual identity
In this case, many of the paths we explored for Multispecies Media revolved around animals native to the Los Angeles region whose stories the group’s work would center on. Our first draft brand deck shared five different brand concepts and directions that ran the gamut in terms of what we showed them and how. In the end, the final mark put a native bird form front and center—first the humming bird, then a kingfisher—and, around it, showcased a circle elements sun-like rays, plant forms, water- or wave-like forms, and blocky concrete-esque or tech-like or even camera-lens-like forms to hint at human involvement and/or media. Multispecies Media these concepts and the mark and allowed it to flow into their web presence and the animations they build into their site.
Multispecies Media is a Los Angeles-based nonprofit media platform that seeks to transform the way we humans understand and interact with the diverse species that share our urban environments.
Founder, Julie Morley, and executive director, Colby Devitt, reached out to our studio at the onset of the organization’s creation to aid in their branding and logo design.
We begin our brand development process by first meeting with a client to address goals, determine their primary and subsequent audiences, the desired impact upon those audiences, and discuss future use of the brand and logo. We also give clients a branding questionnaire to complete that gives us targeted additional insight into the client’s work and potential brand development paths.
Click on the images here to see both the one sheet logo use guide we created for Multispecies Media as part of the brand development process and the first draft brand development guide, which shows all five brand directions we first explored and the product mock-ups we created for them in the process.
