Dear Bella

Dear Bella logo icon—three overlapping rough circles

visual identity, packaging, merchandise design, interior assets

With locations in Costa Mesa and Los Angeles, CA, Dear Bella Creamery offers a limitless approach to plant-based ice cream and other frozen treats. As part of their commitment to variety, their chef-driven menu features a quarterly rotation of 16 ice cream flavors. Dear Bella’s flavors are inspired by the season’s brightest ingredients, holiday celebrations, and an appetite for travel, and owners Alice Cherng and Belinda Wei were looking for a fresh look for their logo that evoked the feeling of joy. Their brand extends beyond the logo and influences the look and feel of the store – from their pint containers to their menu boards.

photo of two women—the owners of Dear Bella—standing in front of ice cream freezers and menu